Complex recently put together a list of the top Nike Basketball commercials. The list was full of classics and tons of nostalgia-infused clips. Now, we feel that the commercial featured above should’ve topped the list, but unfortunately it came in at Number Two, per Complex. Regardless,you can’t deny that it was an innovative commercial and the concept was executed well. From the music, to the shot transitions. Press play and enjoy.
View the rest of the Top 10 and see what made “Number One” by clicking here
The newest incarnation of the the Nike Lebrons was unveiled recently. And designer Jason Petrie really goes into detail on the complexity behind the design. Above you can see a couple sketches and renderings of what later became the Nike Air Max LeBron VII. Below are words straight from the man himself via SneakerNews
“My design process isn’t set in stone, but I am always trying to find what Ken Link calls the “truth” in the shoe. Usually I first look to identify the problem we need to solve and who we are solving it for. Once that is established my inspiration can come from anywhere, but it most often comes from the game and the culture around it. Having grown up a fan of basketball, as well as basketball and sneaker culture, I use that history combined with the game theater to fuel my creative process. With that as a foundation I then look to whatever the inspiration point may be for that particular project. That can be anything from athlete insight, an amazing moment in the game, a great movie, a beautiful car, or even just an afternoon on the court with friends talking smack. The love and beauty of the game is an endless source of inspiration for me, and when you add Nike’s science and technical prowess to that, you get this amazing blend of imagination and technology. To me, finding that “truth” is using that blend of imagination and technology to solve your problem, and using that solution to enable athletes to continue to push their boundaries and unlock pieces of the game that we haven’t ever seen before.”
To see a video of Lebron and Jason getting more in detail about the back story of the shoe, click below…
A while back we ran into Mayor, who is pretty much the undisputed king of Air Force 1’s.Mayor is from the Bronx and he has over 1,000 (+) pairs of sneakers. He literally told us that he could wear a different pair of sneakers each day for three years and not run out. Not a lot of people can say that. Well, while we spoke, he showed us this custom piece he had done. Its a Air Force 1’s piece in 18 kt White Gold with VVS diamonds. It literally left us speechless.
