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Sneaker Confidential gets
to the bottom of why we love sneakers

Written by James Rengo, 5 years ago, 0 Comments

If you’re curious about athletic shoes and some of the ways they have changed our lives, a free documentary entitled Sneaker Confidential is worth a peek!  The film has been around for a while now, but it provides us with a knowledgeable, yet amusing outlook on some of the events throughout the years since the sneaker first came about, including the story of the feuding brothers of two world-renowned shoe companies, Adidas and Puma.

Who would think that out of the 700 million shoes sold per year that only 20% would be used for sports?  A good answer to that would be a self-proclaimed sneaker head or fashionista. Sneakers are a great form of self expression and almost everyone has owned some, starting at an early age.

Some of the highlights from the film include feedback from athletes, celebrities, designers, artists, collectors, and scientists.  We also hear from marathoners who put sneakers (or lack thereof) to the ultimate test: 26.2 miles.

sc ken bob <em>Sneaker Confidential</em> gets to the bottom of why we love sneakers

An interesting but not impressive point in the documentary is the fact that the two brothers were actually Nazis. The long running feud between them caused the small German village of Herzogenaurach to inherit the nickname “the town of bent necks,” all because of their choice of shoes.

sneaker confidential sibling ada and puma <em>Sneaker Confidential</em> gets to the bottom of why we love sneakers

If you are curious about the best salesman for sneakers, where to find a NYC night club for sneaker heads, and artists or sneaker collections to pimp out, then this video is a sure watch.

When you turn it on, get ready to slip in and tighten up those laces as Sneaker Confidential take you on their own marathon in under 60 minutes!

[Snag Films | CBC]