House Of Hoops opened its newest “Dadeland” location down in Miami, Florida (the city where we’re based out of). Not only did they celebrate the grand opening by releasing the special “South Beach” colorway of the Nike Air Max Lebron VIII, but Lebron James himself was in the building. The Miami Heat star made a rare appearance to talk with 100 local kids from local high school basketball programs to talk a little about his accomplishments, his thoughts and his career. Also at hand was Jason Petrie, the designer of the sneaker, who revealed small details about the design of the shoe. The event was hosted by Boogie Smooth, and music was provided by deejay for the afternoon: Mick Boogie.
And of course, we put together this recap video with our sister website, The305. Press play and get a small tour of the store, as well as a peek into the conversation Lebron had with the kids.