Sneaker Talk with Jason Petrie - Nike Air Max LeBron VII Sketches + Design Process - SneakerTalk.Com

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Sneaker Talk with Jason Petrie – Nike Air Max LeBron VII
Sketches + Design Process

Written by SneakerTalk Staff, 8 years ago, 0 Comments
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l237sketches Sneaker Talk with Jason Petrie   Nike Air Max LeBron VII Sketches + Design Process
Sketches via SneakerNews

The newest incarnation of the the Nike Lebrons was unveiled recently. And designer Jason Petrie really goes into detail on the complexity behind the design. Above you can see a couple sketches and renderings of what later became the Nike Air Max LeBron VII. Below are words straight from the man himself via SneakerNews

“My design process isn’t set in stone, but I am always trying to find what Ken Link calls the “truth” in the shoe. Usually I first look to identify the problem we need to solve and who we are solving it for. Once that is established my inspiration can come from anywhere, but it most often comes from the game and the culture around it. Having grown up a fan of basketball, as well as basketball and sneaker culture, I use that history combined with the game theater to fuel my creative process. With that as a foundation I then look to whatever the inspiration point may be for that particular project. That can be anything from athlete insight, an amazing moment in the game, a great movie, a beautiful car, or even just an afternoon on the court with friends talking smack. The love and beauty of the game is an endless source of inspiration for me, and when you add Nike’s science and technical prowess to that, you get this amazing blend of imagination and technology. To me, finding that “truth” is using that blend of imagination and technology to solve your problem, and using that solution to enable athletes to continue to push their boundaries and unlock pieces of the game that we haven’t ever seen before.”

To see a video of Lebron and Jason getting more in detail about the back story of the shoe, click below…

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